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| Business Value: Refers to all forms
of value to a firm. This includes economic
value, employee value, customer value, supplier
value, channel partner value, alliance partner
value, managerial value, and societal value.
Many of these forms of value are not directly
measured in monetary terms. |
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| Brand: Both a physical and emotional
trigger that creates a relationship between
consumers and the product or service. |
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| Branding: A method used to create an
acquired response from a target audience based
on collective impressions and positive
reinforcement. Branding is not solely used to
generate clicks or visitors. It is geared
towards increased product or company name
awareness and lifelong customers. |
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| Domain: In business, domain refers to
a particular industry or group of enterprises in
which similar products or services are
developed, marketed and sold using similar
methods. Broad examples of domains are:
hospitality, real estate, healthcare and retail. |
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| E-mail Marketing: Sending e-mails
with the purpose of enhancing the relationship
of an organization with its prospective, current
and previous customers, and to encourage
customer loyalty and repeated transactions. |
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| Emerging Media: Refers to new media
trends like RSS (Really Simple Syndication or
Rich Site Summary), Blogging, Podcasting, and
Wireless messaging. |
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| Interactive Branding: Using
interactive media like the Internet, mobile
phones, PDAs etc. to engage users with the aim
of increasing product, service or company name
awareness and lifelong customers. |
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| Online Marketing: Using the Internet
to disseminate information, communicate with the
marketplace, advertise, promote, sell and/or
distribute products or services. |
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| Online Advertising: Advertising that
is done exclusively on the web or through email. |
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| Interactive Media: Refers to the
online, Internet, or web environment that allows
users to interact with the content. |
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| Podcasting: A method of distributing
multimedia files, such as audio programs or
music videos, over the Internet, for playback on
mobile devices and personal computers. |
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| Information Architecture: Organizing
the presentation and navigation of information
so that users will be able to easily find and
use it. |
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| Visual Design: Refers to developing
visual materials to create an experience. Visual
Design spans the fields of Graphic Design,
Illustration, Typography, Layout, Colour Theory,
Iconography, Signage, Photography, etc. and any
medium, including online, broadcast, print,
outdoor, etc. |
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| Content Development: The development
of words, images, audio, video and links that a
user can view and interact with. |
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| Compression Curve Technology (CCT):
VIZIOHUB’s proprietary image optimising
technology. |
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| Content Management System (CMS): With
reference to websites, a CMS is a collection of
tools designed to allow the creation,
modification organisation and removal of
information from a website. |
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| Ecommerce: Conducting business, in
the form of buying and selling goods and
services, on the Internet. |
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| Web Analytics: Using tools to collect
and analyse data, on user behaviour, on a
website. |
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| Intranet: A smaller network of
computers, for sharing information within a
single organization or building. |
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| Extranet: A secure network allows the
sharing of part of an organisation’s business or
operations information with suppliers, vendors,
partners, customers, or other businesses. An
extranet can be viewed as part of a company's
intranet that is extended to users outside the
company. |
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| Portal: A website that offers a
variety of resources, services and links,
especially within a particular industry,
occupation or field. |
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| Usability: The level to which the
design of a user interface takes into account
the human psychology and physiology of the
users, and makes the process of using the system
effective and satisfying. It describes how well
a product can be used for its intended purpose
by its prospects with efficiency and
satisfaction. |
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| User Experience: The overall
experience, a user, customer, or target audience
has with a product, service, or event. In terms
of Usability, this experience is defined in
terms of ease-of-use. |
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| User Interface Design: is the design
of the system or interface with which a user has
direct contact and with which they interact to
conduct certain actions. |
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| Viral Marketing: Using interactive
media to stimulate and encourage word-of-mouth
or message dissemination between individuals. |
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| Web Application: An application
delivered to users from a web server over a
network such as the World Wide Web or an
intranet. Take a look at our e-brochure for an
example of a web application. |
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| Web Design: Involves the layout of
graphics, text, and images while designing a web
page, website or web application. |
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| Web Development: Includes all the
areas that go into the creation a website for
the World Wide Web, from web design,
programming, server administration and content
management to marketing, testing and deployment.
The term is also used to refer to the back end
operations of programming and server
administration. |
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| Wireframe: A framework of every
click-through possibility on a website in terms
of a text-only action, decision or experience
model. Wireframes reason the flow of a client’s
specific logical and business functions, by
identifying all the entry and exit points target
users will experience on every page of the
website. Wireframes ensure that the needs of the
client and its prospects will be met
successfully in the resulting website. |
