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Travel |
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With our latest book |
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KERALA, A Magical Odyssey |
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View the Kerala
e-brochure |
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Immerse |
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SINGAPORE TOURISM BOARD’S |
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NEW CNY e-Brochure |
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Spectacular concept visuals from |
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BANYAN TREE’S INDONESIA &
SRI LANKA RESORTS |
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Current Project |
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WORLD CLASS VALUES... |
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ON TIME EVERY TIME |
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MANTRI DEVELOPERS |
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A global leader... |
| the largest health care group |
| in Asia |
| APOLLO HOSPITALS GROUP |
| From a MILLION HITS to a |
| WEBBY HONOREE! |
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View More |
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| From a MILLION HITS to a webby honoree |
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| Background |
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Widely recognized as the largest healthcare
provider in Asia, the Apollo Hospitals Group set
up the first corporate hospital in India nearly
20 years ago. The group today owns and manages
38 hospitals in and around India, along with
several nursing and hospital management
colleges, pharmacies and diagnostic clinics.
Despite this growth the brand communication was
inadequate. As a result, very few had an
understanding of what the Apollo brand stood
for, within and outside the organisation. Also,
as the group had grown, so had the number of
websites. Therefore, instead of presenting one
face to the world, they were presenting several
faces that diluted the brand. And, even after
having 42 Apollo websites the number of online
hospital appointments and admissions had not
increased significantly. |
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Challenge |
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As a result of these problems, Apollo Hospitals
approached VIZIOHUB to powerfully establish
their brand on the web and thereby draw more
prospects to the hospitals. Apollo wanted
prospects to see them first. And, beyond that to
understand that an Apollo hospital would address
their every health need immediately and
efficiently.
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Solution |
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VIZIOHUB developed an interactive brand strategy
that included: |
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- Employing Search Engine Optimisation to
bring prospects to the Apollo hospitals.
- Identifying the Apollo’s customers’ pain
points to bridge the brand gap and to arrive
at a sustainable competitive advantage for
positioning Apollo online.
- Creating a new cohesive Mother Apollo
Hospitals website where the several
independent hospital websites would be
integrated.
- Developing web applications that would
allow users to interact with the website,
like address queries to Apollo’s renowned
specialists. This would build their trust in
Apollo online, leading them to choose to be
treated by Apollo offline.
- Creating an Administrative Console to
allow for personalization, simplify content
management on Apollo’s end, and enable
Customer Relationship Management (CRM).
- Conducting ongoing technical maintenance
to the site to ensure that prospects would
have a consistent and high-quality
experience.
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Results |
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- Apollo Hospitals achieved a no. 1
listing on Google.
- Hits topped a million with an average of
70 enquiries a day.
- 80% of the enquiries were International.
- Doctor appointments topped 4000!
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Awards |
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The Apollo Hospitals website was recognized as
an official honoree by Webby Awards 2006. |
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| APT C, SPL HABITAT, 138, GANGADHAR CHETTY
ROAD, ULSOOR, BANGALORE - 560042, INDIA |
| TEL +91 80 25320745 / 6 / 7 |
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